To address this need, we’re introducing Microsoft Start. I want access to this on my PC and my phone. I want content on a range of topics all in a single destination. I want both breaking headlines and content pertaining to my interests. I want to start with articles I’m interested in from publishers I trust. Instead, I want to start with what matters. I don’t want to lose time navigating notifications, validating sources and switching devices. There’s so much to catch up on, but there are only so many hours in a day. In a recent Forrester survey commissioned by Microsoft, we found that on average, people spend seven hours a day online, use six different feeds on a regular basis and check their feeds five times a day. Yet, I find it can be overwhelming. I’m inundated by news, information and on-going alerts across online sources, media channels and devices. It should be simple to catch up on the things we care about.
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